Your organization's reputation is often its most valuable asset. When that reputation comes under attack, protecting and defending it becomes the highest priority. This is particularly true in today's 24 hour news cycle, fuelled by an intrusive and increasingly frenzied media, government investigations and consumer pressure groups.
docleaf can help you with crafting thorough and compelling statements. Additional tactics may include proactive media and web based outreach to get messages and context to the media, identifying and recruiting credible third-party allies who can attest to your side of the story, and striking first, not waiting to be hit.
Effectively responding to the challenges of a crisis requires more than the typical skills of the public relations professional, requiring instead experience at the highest levels of the field, such as investigative reporting, politics, and lobbying. This is an area docleaf have extensive experience in.
