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Dr. Perl  has become involved in Conscious Capitalism – a global movement which evolved about eight years ago among West Coast US businesses such as Wholefood Inc. and the Hedge Fund Company, Niedhoffer. Conscious Capitalism is unapologetic about its aims, stating: “Conscious Capitalism builds on the foundations of Capitalism – voluntary exchange, entrepreneurship, competition, freedom to trade and the rule of law.

These are essential to a healthy functioning economy, as are other elements of Conscious Capitalism including trust, compassion, collaboration and value creation”. Its mission statement talks of “Higher Purpose – Recognizing that every business has a purpose that includes, but is more than, making money. By focusing on its Higher Purpose, a business inspires, engages and energizes its stakeholders.”

All of this attractive stuff. Not least as the Conscious Capitalism movement claims to put people at the very heart of business. One of its founders, Kip Tindall, Chairman and CEO of The Containers Stores talks about “practicing Conscious Capitalism enriches your life and the lives of people you do business with. And it’s without a doubt the most fun, enduring and profitable way to build a sustainable business!” Dr. Perl, through his work with leadership performance, became attracted to the idea of Conscious Capitalism and the values its espouses.

I  help global business leaders  become more conscious. I define that as identifying a set of values and business integrity which allows individuals and their teams to work to the best of their ability, then Conscious Capitalism is a movement to be taken very seriously. Even if Kip Tindall – quite rightly – emphasises fun!

Dr. Perl will be at the Conscious Capitalism Event: “Building Fully Human Organizations” at the end of April 2014. Keynote speakers include Walter Robb CEO of Whole Food Markets and Ann Rhoades, Chief People Officer of Jet Blue Airlines – two businesses which are trailblazers for being the best and most profitable, yet consisted named as organizations which put employees’ welfare first. I look forward to hearing from the biggest names in Conscious Capitalism!